This undiscovered little shop is the first U.S. location for the beautiful Israeli brand and it reflects a Mediterranean sensibility not seen in many other lines or collections in New York. Instead of the ocean of black leather jackets or wall of denim, their ruffled soft dresses, embellished tunics, or layering tanks are more Marisa Berenson than anything else. The kind of clothing for those who favour St Tropez or Marrakech or Djerba for holidays; this range brings a breath of affordable and relaxed elegance to your closet. In fact, putting on one of their numbers seems to not only relax the wearer but everyone around them. Not as good as jetsetting to the location....but almost.

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