Is this place a club or a shop? Only in L.A. could they have a freakin velvet rope at a store. Yes, welcome to the completely ridiculous. We're partly responsible, we guess, since we helped hype them during that absurd jelly kelly craze and nothing has been the same since. If you can get inside, past the masses clamouring to see celebs, you can shop with Demi Moore, Tori Spelling, Jessica Simpson and the other locals for T shirts, sweats, jeans and bags from labels such as Buddhist Punk, L.A.M.B., Ya Ya, Rebel Yell, True Religion and Kooba. If there's an overpriced silk screened T or a new cashmere line with skulls on it, we're so sure they'll have it.

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