Menswear done in a rotating magazine fashion is what this much- buzzed shop is about. The creativity is supposed to be in the stock that changes constantly, such as limited edition DKNY sneakers (natch since owner Chris Lee was a creative consultant to Donna Karan), but the only bad thing about this emporium is that it still features the big brands, Levis, New Balance, Y-3, Puma. Hard to find items in each line of course but still mainstream. Which frankly makes it more ad- side than editorial- side.

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